Netflix to show generative AI ads midway through streams in 2026
Netflix, at its second annual upfront to advertisers announced that it has made "interactive" mid-roll and pause ads that play in the middle of a session and make the use of Generative AI. Netflix subscribers can expect to see this roll out in 2026. Netflix started testing out these ads in July of 2024.
Netflix members pay as much attention to midroll ads as they do to the shows and movies themselves.
The company thinks its advertising business is in its early stages meaning we can expect their efforts to push ads rise further in the upcoming years. It has also planned to double its advertising revenue in 2025.
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