What you need to Know
ASUS teased a “new era of mobile photography excellence” with AI-backed features for imaging.
ASUS is leveraging its expertise in gaming (via the ROG series) to enhance performance in the Zenfone lineup.
The ASUS Zenfone 12 Ultra is scheduled for a global launch on February 6, 2025, at 2:30 PM Taipei time (12:00 PM IST).
The tech world is all set with excitement for the launch of the ASUS Zenfone 12 Ultra, which will take the place of the Zenfone 11 Ultra. It had managed to create waves in the smartphone market in March 2024. ASUS has been consistent and has always produced innovative features with performance-focused devices, and it's trying to maintain that momentum with the Zenfone 12 Ultra. To be released on 6 February, 2025, at 2:30 PM Taipei time, or 12 PM IST, this flagship device promises to redefine mobile photography and performance.
Quick Look of ASUS Zenfone 11 Ultra
The ASUS Zenfone 11 Ultra set a benchmark with its impressive specifications, making it a favorite among tech enthusiasts. Powered by the Snapdragon 8 Gen 3 SoC, it delivered seamless performance for demanding tasks. Its 6.78-inch LTPO AMOLED display, featuring a 144Hz refresh rate and Gorilla Glass Victus protection, provided a stunning visual experience. A camera setup was incorporated that included a 50MP Sony IMX890 main sensor, gimbal OIS, 32MP telephoto lens, and a 13MP ultrawide lens. Backed by a 5,500mAh robust battery, this device supported both 65W wired and 15W wireless charging to ensure an all-day-long experience. Launched at $899, roughly ₹74,500, the Zenfone 11 Ultra garnered much attention due to its high-end features and has now raised the benchmark for its next edition, Zenfone 12 Ultra.
ASUS Zenfone 12 Ultra Global Launch
The ASUS Zenfone 12 Ultra gears up for a worldwide debut on February 6, 2025. ASUS premiered the device on its social media channels, making a hint of "a new era in mobile photography excellence." Chances are still closed, but let's get an idea of what has been leaked so far.
Expected Specifications of ASUS Zenfone 12 Ultra
Performance
The Zenfone 12 Ultra would be powered by the latest Qualcomm Snapdragon 8 Elite SoC and promises unparalleled performance and energy efficiency. This SoC, in combination with up to 16GB of LPDDR5X RAM and 512GB of UFS 4.0 storage, is going to be a powerhouse device for multitasking, gaming, and more.
Display
It's mentioned that it's a 6.78-inch full-HD+ AMOLED LTPO panel, capable of going as high as 165Hz. The overall experience, then, should provide a buttery experience while gaming and while scrolling. Corning Gorilla Glass Victus 2, with IP68 rating for the resistance against dust and water ingress is said to accompany this panel.
Camera
Rumored triple rear camera setup on the ASUS Zenfone 12 Ultra will surely delight photography enthusiasts. At its heart lies a 50MP Sony LYTIA 700 primary sensor that is expected to provide great sharpness and detail. It is accompanied by a 13MP ultra-wide-angle lens perfect for capturing expansive shots of landscapes or group shots, along with a 5MP macro lens for really close-up captures. On the front, a 32MP sensor is tipped to ensure high-quality selfies and video calls. ASUS has also teased AI-powered features to enhance the photography experience, with likely improvements in low-light performance, image stabilization, and post-processing, making it a versatile choice for both casual and professional photographers.
Battery and Charging
An absolute stronghold for the ASUS smartphone regarding battery life will be carried forth with the ASUS Zenfone 12 Ultra as well. Expected to carry forward a 5,800mAh power engine to handle both 65W wired as well as 15W wireless recharging. Fast recharges plus long hours usage will not let it down either.
Software
The device is likely to run on Android 15 with ASUS's custom UI. Clean, intuitive user interface, loaded with features such as AI call translations, noise cancellation, and personalized wallpapers, are expected from the device.
Comparison with ASUS ROG Phone 9
The Zenfone 12 Ultra is also rumored to be on the same lines as ASUS ROG Phone 9, which was launched in November of 2024. The key similarities shared would include,
Processor: Snapdragon 8 Elite SoC.
Battery: 5,800mAh having 65W wired charging.
Display: AMOLED panel with a high refresh rate.
Camera setup: Triple camera configuration.
The ROG Phone 9 is priced at EUR 1,099 (approximately Rs. 98,000) for its 12GB + 256GB variant, which suggests that the Zenfone 12 Ultra may be in a similar price bracket.
Anticipated Pricing and Availability
While ASUS hasn't officially stated the price for the Zenfone 12 Ultra, it should start at a price of around EUR 1,099 or approximately Rs 98,000 for the basic model. There are likely four color options - Eternal Black, Misty Grey, Skyline Blue, and Desert Sand - in which this phone will come.
Global Rollout
Taiwan: Early February 2025.
Europe and US: Mid-February 2025.
Southeast Asia: March 2025.
India: No official confirmation yet, but fans are hopeful for a launch later this year.
The ASUS Zenfone 12 Ultra is a game-changer, poised to redefine the flagship smartphone experience with exceptional features. Its core will be the latest Snapdragon 8 Elite SoC paired with more than enough RAM, delivering blazing-fast performance for multitasking and demanding applications. The AI-backed camera system will be expected to set a new standard in smartphone photography, promising unparalleled versatility and image quality. Built to last, the device comes with IP68 certification and Gorilla Glass Victus 2, for everyday wear and tear. Robust battery power and fast charging ensure that the user remains uninterrupted throughout the day. Furthermore, a strategic global launch into various markets would give ASUS an even broader appeal. Thus, this is the best reason for people around the globe to go for the Zenfone 12 Ultra.
The ASUS Zenfone 12 Ultra is starting to look like a flagship in every sense. It will be a mix of performance, innovation, and style. From a gaming aficionado to someone who loves taking pictures or perhaps just a very reliable daily driver, this promises to meet everyone's needs. Mark February 6, 2025; stay tuned for official announcements from ASUS as they prepare to reveal their latest masterpiece.
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