Google Partners with Cashify to Launch Authorised Refurbished Pixel Phone Sale in India

In a visionary step towards the affordability of premium technology and sustainability, Google has tied up with Indian re-commerce site Cashify to introduce the Authorised Refurbished Phone Sale program. As part of this new program, Cashify is an authorised reseller of certified refurbished Pixel phones with Indian customers getting access to quality devices at much lower prices than the original retail value.

Google Partners with Cashify

With the increasing need for budget-friendly yet high-end smartphones in India, this partnership is a game-changer for the budget buyer as well as the tech enthusiast. According to Prem Pandian, Global Head of Strategic Initiatives and Partnerships, Google Hardware, the collaboration is an important step toward making the "premium Pixel experience" available to many more people in India while driving a circular economy.

“This Trusted Reseller programme is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point. Cashify’s expertise provides a trusted, quality-assured path for owning a Pixel, giving our customers peace of mind,” said Pandian.

What Makes Refurbished Pixel Phones from Cashify Special?

Google emphasizes strict quality control in this refurbished programme. Every Pixel device available through Cashify will undergo comprehensive quality checks to ensure it is restored to a “like-new” condition. Genuine Pixel parts will be used exclusively during refurbishment, ensuring the device’s authenticity and optimal performance.

Additionally, each certified refurbished Pixel smartphone will be:

• Packaged in a brand-new box

• Bundled with a compatible charger

• Covered by a one-year limited warranty

This level of assurance helps dispel common consumer hesitations regarding refurbished devices, making it a reliable and attractive option.

Availability Across India

Starting from September 3, consumers across 18,000 pin codes in India will be able to purchase certified refurbished Pixel smartphones through multiple channels. These include:

• The Cashify app and website

• Select Cashify retail stores

This extensive distribution ensures that users from both metro cities and smaller towns have access to the programme, bridging the affordability gap in smartphone ownership.

Promoting Sustainability and Affordability

Mandeep Manocha, Co-founder and CEO of Cashify, highlighted the broader vision behind the partnership:

“As the demand for high-quality refurbished devices continues to rise in India, ensuring consumer trust and accessibility has become more important than ever. In line with this, we are partnering with Google to bring certified refurbished Pixel smartphones to Indian consumers.”

Manocha reiterated the common goal of Google and Cashify in encouraging a more sustainable, responsible consumption pattern. By providing second-life use to used smartphones, the program encourages electronic waste reduction and extends cutting-edge technology to a broader population.

Google and Cashify's partnership is a big moment for India's emerging re-commerce space. The Authorised Refurbished Phone Sale programme is unique in providing authentic, top-end Pixel smartphones with strong warranties, guaranteeing users of performance and longevity. For those eager to enjoy Pixel's much-lauded camera capabilities, smooth software experience, and dependability without taking a dent in their wallets, this programme is the ideal chance.