Instagram Launches ‘Rings’ Award to Celebrate Bold and Creative Creators

Instagram has launched a new initiative known as the 'Rings' award meant to recognize creators that make fearless creative leaps and contribute to shaping global culture via their content. The award is meant to appreciate innovation, creativity, and the influence of creators who step beyond what is trending in order to inspire something new.

The Rings award seeks to highlight creators who are redefining storytelling on Instagram be it through Reels, Stories, or posts by pushing the boundaries of creativity. The winners will be selected by an international group of creative judges to ensure a diverse and global pool of talent from various genres and regions.

A physical ring will be awarded to the winners of the Rings award as a symbol of achievement, creativity, connection, and recognition on Instagram. In addition to the physical award, there will also be a digital profile award that highlights winners' accomplishments on their own Instagram profiles.

Furthermore, Instagram will add a unique gold ring animation to the Stories of the winners, so their content becomes immediately noticeable to the audience. The winners will also receive additional profile customization options to make their Instagram presence unlike anything ever before.

With the introduction of the Rings award, Instagram again demonstrates its dedication to empowering creators and rewarding originality. Not only does it reward creativity, but it also encourages millions of users to try new things, take risks, and be themselves on the app.