

16 minutes ago7 min read
If the sky-high price of the just-launched Nothing Phone (3) kept you from jumping into the Nothing ecosystem, there's some good news on the way. Tipster Yogesh Brar, who has a good track record, suggests that Nothing is working towards launching new models in its smartphone lineup with the 'T' or 'Lite' branding. These suffixes typically signal reduced prices and slightly softened specifications a usual marketing strategy followed by smartphone companies to appeal to a broader audience.

Nothing has never presented itself as a design-oriented brand, selling devices that are unique not only because of their minimalist looks and Glyph Interface, but also because of the pristine, near-stock Android software experience. But with the Nothing Phone (3) retailing at a premium of Rs 79,999, a lot of price-conscious consumers were priced out.

Brar's advice is toward a strategy realignment maybe due to market needs and competition. Launching 'T' or 'Lite' models may serve to fill the big gap between the flagship and budget segments which Nothing is operating at present.
To understand the significance of this potential move, here’s a glance at the current smartphone offerings from Nothing:
Model | Starting Price (INR) |
|---|---|
Phone (3) | Rs 79,999 |
Phone (3a) Pro | Rs 29,999 |
Phone (3a) | Rs 24,999 |
CMF Phone 2 Pro | Rs 18,999 |
As seen, the leap from Phone (3a) Pro (Rs 29,999) to Phone (3) (Rs 79,999) is substantial. Brar mentions that the "Pro models are just not cutting it," perhaps meaning that the mid-range devices aren't offering sufficient value for money, or they don't have the kind of differentiation required to sell well in the competitive mid-range space.
If Nothing emulates other smartphone behemoths such as OnePlus (T series), Apple (iPhone SE/16e), or Samsung (FE editions), then a better-balanced product can be anticipated. A Nothing Phone (3T), slated for Rs 50,000, may be looking to go head-to-head with mid-premium handsets such as the OnePlus 13s, Vivo X200 FE, or the coming iPhone 16e.
While this, meanwhile, a Lite model, with a possible price point below Rs 25,000, would present consumers with the opportunity to indulge in Nothing's legendary design and interface without sacrificing affordability. That can be aimed at consumers who wish to have a clean, minimal smartphone that feels and looks premium but without expensive hardware.
What is so interesting about this move is how it may allow Nothing to uphold its premium status, yet continue into more affordable ground. The firm has since launched its CMF sub-brand, specifically targeting budget users. But a Lite version under the flagship Nothing brand might be a "budget premium" category appealing to buyers in the middle ground between the two.
Such a product would still rely on Nothing's signature design, possibly toned down Glyph functionality or mid-range processors but not at the expense of aesthetic and software experience the brand is known for.
The mobile phone market in 2025 is seeing a distinct trend change with companies going all out to diversify products across price tiers while remaining faithful to their brand. Nothing's plan if it's rumoured seems to fit the bill most perfectly. With the introduction of T and Lite variants, the company can reach a wider audience and ensure that consumers at all price levels can experience Nothing.
This move will also give Nothing a higher market share in India, a market where mid-range phones top the bestsellers. Priced and positioned aptly, these phones could easily be Nothing's biggest launches to date.
Right now, we’re still in the speculation phase. Brar’s leak doesn’t include specifications, launch dates, or pricing details. But for users who admire Nothing’s design-first approach and minimalist software, this could be the right time to hold off on your next purchase.
If Nothing manages to launch 'T' or 'Lite' phones in the market with appropriate price, performance, and looks, it could possibly rewrite its own playbook and disrupt the mid-range space once again.


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