

23 hours ago3 min read

YouTube Music has officially reached its 10th year, and to commemorate its 10-year run, Google is launching a suite of new features that will make the service even more appealing to users and creators. What started as a basic music streaming app has grown to become a full-fledged entertainment platform, providing not only songs but also videos, podcasts, AI-generated recommendations, and customized playlists. Now, on its 10th anniversary, YouTube Music is going a step further with comments, shared playlists, concert integrations, and special creator badges.

One of the biggest announcements made is that users will be able to leave comments directly on playlists and albums. Comments till now had been reserved for YouTube videos, but this expansion adds a more community-oriented experience to YouTube Music. Fans will be able to discuss their opinions, recommend songs, or just chat with fellow fans who like the same set of songs. This step will make playlists interactive and social, allowing the fan base to interact beyond mere listening.
Google is also launching a brand-new feature in the form of "Taste Match Playlists." This new feature is intended to bolster group listening experiences. As the title implies, Taste Match will automatically create and refresh a shared playlist depending on the listening behaviors of all members in the group. Whether it's hanging out with friends, working on a road trip playlist, or simply looking to find out what other people in your network are feeling, the feature makes group music discovery simpler and more enjoyable.
In yet another significant move, YouTube Music has teamed up with Bandsintown to bring concert listings into the app. While users go through their favorite artist's discography, they might now be exposed to local concert information. This is a big plus for music lovers who don't want to miss concerts.
In addition to listings, YouTube Music will also provide new notifications regarding releases on the horizon, merchandise drops, and event dates. These reminders ensure fans remain informed of all that is going on around their favorite acts. Although it has not been stated yet if users can indeed buy tickets within the app or will be redirected to other websites, this integration definitely brings digital streaming closer to live music experiences.
YouTube Music is also growing its badges feature but for creators, not listeners. The site will now feature "view milestone" badges on music videos as they near significant numbers of 100,000, 1 million, and even 1 billion views.
These badges serve as a motivating force, pushing listeners to stream more and enable their artists to achieve new heights. It's a clever decision that not only gamifies the process but also deepens the connection between fans and their musicians.
It's difficult to imagine that YouTube Music is already 10 years old. From the simple streaming app it used to be to what it is today as a multi-dimensional entertainment network, the app has evolved. With AI features, customized playlists, podcasts, and interactive features such as comments and Taste Match, YouTube Music keeps ahead of the game among competing streaming services.
As the site marks this achievement, the new features clearly indicate Google's dedication to turning YouTube Music into a more engaging, social, and artist-friendly platform.


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