OnePlus 15 to Redefine Smartphone Photography and Design with New In-House Image Brand

What you need to Know

• OnePlus 15 will skip the number '14' due to Chinese numerology and succeed the OnePlus 13.

• Camera setup may include a 200MP periscope telephoto lens, a major upgrade from OnePlus 13.

• The OnePlus 15 is likely to launch in India with a price tag around ₹69,999.

• Offers strong reasons to wait, especially for camera and display innovation.

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The long-awaited OnePlus 15 promises to be a giant step forward for the company, both in innovation and design. Set to replace the OnePlus 13 (yes, skipping number 14 because of Chinese numerology), this flagship phone is said to arrive with a few advanced upgrades. One of the most compelling rumors is the potential launch of a new in-house image brand, which could signify the end of OnePlus' extensive partnership with the Swedish camera icon, Hasselblad. Read on for an in-depth look at what to anticipate from the new OnePlus 15.

OnePlus May Launch Its Own Independent Image Brand

As per a trusted source, Digital Chat Station (DCS), OnePlus may launch an "independent image brand" for its camera system alongside the OnePlus 15. That would also mark the end of OnePlus' multi-year partnership with Hasselblad, which it started with the OnePlus 9 series in 2021. That collaboration introduced advanced photography features like the legendary Tilt Shift mode, Pro Mode improvements, and better color science optimized by Hasselblad's know-how.

Whereas Hasselblad greatly improved the camera performance and brand allure of previous OnePlus models, the move toward a self-owned imaging brand may provide for even more system integration and less third-party partnership dependence. Most importantly, it can provide OnePlus with more creative freedom and financial leeway particularly by avoiding licensing costs.

Camera Setup Could See a Significant Upgrade with a 200MP Sensor

Rumored specs of OnePlus 15's camera module indicate a substantial upgrade in terms of hardware. Even if the engineering sample apparently lacks an island or a round camera module, the final variant might be different. What matters more is what goes inside: OnePlus 15 is said to include a triple rear camera module, led by a 200MP periscope telephoto lens. If accurate, this represents a big improvement over the 50MP 3x telephoto camera that can be found on the OnePlus 13.

The main sensor will likely be a massive 50MP one, and the third one might be an ultra-wide sensor. With this setup, the OnePlus 15 may equal or even beat flagships from other manufacturers such as the Samsung Galaxy S lineup and the iPhone when it comes to camera capabilities if, of course, its new image processing brand manages to live up to the hype.

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Display

OnePlus appears to be serious about design innovation this time. The OnePlus 15 is said to feature a 6.78-inch flat LIPO display with a 1.5K resolution. This would be an upgrade from the OnePlus 13, which has slightly curved glass and a different panel and lower resolution.

LIPO, or Low-Pressure Injection Overmolding, is a new display technology that assists in bezel reduction without compromising durability and touch responsiveness. Apple is said to be working on incorporating this technology in its future iPhones, so OnePlus getting it done first might make the company a design-oriented pioneer among Android players.

Processor

As it should be from a flagship device of OnePlus's high caliber, the OnePlus 15 is said to feature Qualcomm's new Snapdragon 8 Elite Gen 2 (model SM8850) SoC. The latest SoC should provide even greater performance and efficiency, as well as more AI capabilities than the Snapdragon 8 Gen 3 or any currently released flagship chip.

From intensive gaming, 4K video editing, and high-end multitasking to it all, this chipset is poised to deliver it all with ease. Add that with OnePlus' acclaimed OxygenOS optimization, users can look forward to ultra-smooth performance and best-of-class thermal management.

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Should You Wait for the OnePlus 15?

If you’re in the market for a new flagship smartphone, the OnePlus 15 could be worth waiting for. It appears to be a complete package offering a 200MP telephoto camera, a bezel-less LIPO screen, a powerful new Snapdragon chipset, and possibly a fully reimagined camera experience backed by OnePlus' in-house image processing.

Though the price is yet to be officially announced, the OnePlus 13 launched in India for ₹69,999. It will be interesting to observe whether OnePlus sticks to the same pricing policy or opts to go big with its new premium offerings.

The OnePlus 15 may signal a new and bold direction for OnePlus, particularly in its breaking away from the Hasselblad collaboration and a return to in-house innovation. With a possible release within months, the phone may set new standards in photography, design, and performance in 2025.

Keep following AndroBranch for additional information on the OnePlus 15, and remember to follow us for breaking news, hands-on reviews, and in-depth tech news.