OpenAI Introduces ChatGPT Pulse to Deliver Personalized Morning Reports

Androbranch NEWS
Sep 26
4 min read

OpenAI has officially rolled out a brand new feature within ChatGPT called Pulse, which aims to make your mornings smarter and more efficient. Pulse allows you to get personalized reports overnight, so that when you wake up, you're immediately caught up with five to ten personalized briefs. This is a significant move in OpenAI's attempt to take ChatGPT from a reactive chatbot to a proactive AI helper that serves you even as you sleep.

What is ChatGPT Pulse?

Pulse is an auto-generated personalized daily summary feature for ChatGPT users. Rather than waking up to a flood of notifications or scrolling through social media, Pulse seeks to offer brief, insightful reports summarizing the most significant updates tailored to your interests and context.

These briefs can cover a wide range of topics from news roundups like updates on your favorite sports team to personalized itineraries for family trips. OpenAI says Pulse is designed to feel more like a personal assistant than just a chatbot, creating a seamless way to begin your day.

Why Pulse Matters in OpenAI’s Strategy

OpenAI has been moving increasingly towards asynchronous AI products. Rather than asking users to ask questions each time, tools such as ChatGPT Agents, Codex, and now Pulse are designed to foresee needs and provide proactive assistance.

Fidji Simo, OpenAI’s new CEO of Applications, described Pulse as a way to democratize premium support:

“We’re building AI that lets us take the level of support that only the wealthiest have been able to afford and make it available to everyone over time. ChatGPT Pulse is the first step in that direction.”

By framing Pulse as a morning companion, OpenAI is obviously hoping to establish ChatGPT as part of people's daily routines, just like reading the news or social media in the morning.

Availability and Price

At present, Pulse is rolling out initially for Pro subscribers of ChatGPT, who pay $200 a month. It will become available as a new tab within the ChatGPT app from Thursday.

Though this expensive price seems high, OpenAI has clarified that server capacity and computational resources are finite. Part of the company's latest innovations is very compute-intensive, and Pulse is included in that list. OpenAI is already collaborating with partners such as Oracle and SoftBank in order to increase its data center capacity, which can potentially bring Pulse to Plus and free-tier users in the future.

How ChatGPT Pulse Works

At a demo, OpenAI product lead Adam Fry demonstrated a few real-world applications of Pulse in action:

A news summary of British soccer team Arsenal.
Halloween costume ideas for the whole family.
A toddler-friendly travel itinerary for Sedona, Arizona.

Each report appears as a card-like format with AI-written text and imagery. Users can click on the cards to learn more, ask ChatGPT follow-up questions, or even ask for new reports.

Whereas social media streams invite bottomless scrolling, Pulse has no choice but to cut it off after serving up a couple of briefs with a chatty message: "Great, that's it for today." This is meant to promote better tech behavior without swamping the user.

Connectors and Memory integration

One of the most thrilling features of Pulse is its integration with ChatGPT Connectors, which allows users to link services such as Google Calendar and Gmail. This allows Pulse to:

Pull key emails and summarize them nightly.
Make a daily to-do list from your calendar.
Tailor suggestions based on your interests.
If memory is turned on, Pulse also recalls your past conversations. For instance, if you are a runner, Pulse can incorporate running routes in a trip plan, or if you have a particular diet, it can suggest meals that fit your lifestyle.

How Pulse Could Change News and Media

It's hard to deny the potential effect Pulse might have on news apps, newsletters, and journalism platforms. While OpenAI maintains Pulse is not designed to substitute conventional news sources, it does cite sources with links — as ChatGPT Search does.

That renders Pulse simultaneously a competitor to and complement of current platforms, providing users with a tailored news feed without the randomness of clickbait or pointless updates.

The Future of ChatGPT Pulse

For now, Pulse is focused on generating useful reports. But in the long run, OpenAI envisions Pulse becoming more agentic meaning it could eventually:

Make restaurant reservations.
Draft and send emails on your behalf.
Manage daily tasks proactively.

However, OpenAI admits that these advanced features are still far from ready and would require significant trust from users.

ChatGPT Pulse is a big change in how we communicate with AI helpers. With personalized daily summaries, OpenAI is attempting to shift ChatGPT from being a useful chatbot to a must-use time-saving tool that cuts the noise and delivers only the things that really matter.

For the time being, Pulse is available only to Pro subscribers, but as OpenAI expands its infrastructure, the company will expand this feature to more users. If all goes well, Pulse might revolutionize the way tens of millions of individuals begin their day — with AI as the focal point of their morning routine.