Vivo X300 Ultra India Launch Brings DSLR Level Camera Power and Premium Flagship Experience
- Utshab Biswas
- 4 days ago
- 4 min read
With the upcoming release of the Vivo X300 Ultra on May 6, Vivo plans to create a stir in the premium ultra range of smartphones in India. For the first time in history, Vivo plans to release a smartphone named Ultra in India, and by doing this, it would be pitting itself against giants such as Samsung, Apple, and even Google in the ₹1 lakh+ segment.
However, the Vivo X300 Ultra seems destined for great things with a camera-first approach towards its design, and some recent leaks point out the hefty price tag it will carry. We take a deep dive into everything we know so far right from the leaked prices and specifications to the value for money you can expect from the ultra Vivo X300 and its surprisingly-priced variant, the Vivo X300 FE.
Vivo X300 Ultra India Price Leaked
Sanju recently revealed the box price of the upcoming Vivo X300 Ultra may end up being ₹1,99,999. As usual, however, the price at launch may be somewhat lower than what the company boxes its phones at.
The expected price for the phone is rumored to be around ₹1,59,999, thus slotting the device into the ultra-premium bracket.
With this kind of price tag, the X300 Ultra will have to directly compete with the likes of:
Samsung Galaxy S Ultra series handsets
iPhone Pro Max series from Apple
This high-end pricing for a Vivo product may come as a surprise, but it follows an ongoing industry-wide trend. The increasing prices of components as well as improvements to camera technology have made high-end flagships rather expensive in recent times.
Either way, the price clearly puts the phone in the niche category, where it will cater mainly to photography aficionados and people who want top-of-the-line hardware.
Vivo X300 Ultra Specifications
The biggest highlight of the Vivo X300 Ultra is undoubtedly its revolutionary camera system, which could redefine smartphone photography.
📸 Camera Setup That Stands Out
Dual 200MP sensors
Primary camera
Periscope telephoto lens
3.7x optical zoom
Up to 105x digital zoom
External Zeiss telephoto lens support (sold separately)
200mm and 400mm lens options
Up to 17.4x optical zoom
This setup makes the X300 Ultra exceptionally powerful for:
Wildlife photography
Sports shooting
Long-range landscape captures
Additionally, the phone includes:
50MP ultra-wide camera
50MP front camera for high-resolution selfies
With Zeiss imaging integration and optional external lenses, Vivo is clearly targeting DSLR-like capabilities in a smartphone form factor.
Flagship Hardware Beyond Cameras
The Vivo X300 Ultra doesn’t just focus on photography it delivers a complete flagship experience:
6.82-inch 2K LTPO OLED display
144Hz refresh rate for ultra-smooth visuals
Snapdragon 8 Elite Gen 5 chipset for top-tier performance
Massive 7,000mAh battery
100W wired charging + 40W wireless charging
This combination ensures:
Excellent gaming and multitasking performance
Long battery life
Premium display quality for media consumption
In short, it’s not just a camera phone it’s a full-fledged ultra-flagship.
Should You Buy the Vivo X300 Ultra?
The X300 Ultra is clearly not for everyone. At an expected price of ₹1.6 lakh, it’s a device that targets a very specific audience.
It makes sense if you:
Want the best possible smartphone camera system
Frequently shoot wildlife, sports, or long-distance subjects
Prefer a large display and long battery life
Don’t mind investing heavily in premium tech
However, for most users, it would be wise to:
Wait for detailed reviews
Compare it with upcoming ultra-flagships from Xiaomi and OPPO
Vivo X300 FE
Alongside the Ultra, leaks around the Vivo X300 FE suggest a surprising shift in Vivo’s strategy.
Traditionally, FE (Fan Edition) models are positioned as more affordable alternatives, but that may not be the case this year.
Vivo X300 FE Price Leak
Box price: ₹1,19,999
Expected launch price: ₹79,999 (12GB + 256GB)
Interestingly, this puts it above the standard Vivo X300, which launched at ₹75,999.
This raises an important question:
👉 Is the “FE” branding still about affordability?
Vivo X300 FE vs Vivo X300
The X300 FE actually brings some upgrades but also notable compromises.
Where X300 FE Wins:
Snapdragon 8 Gen 5 chipset (newer, more powerful)
6,500mAh battery (larger than X300)
Wireless charging support
Where It Falls Behind:
No 200MP ZEISS primary camera
Ultrawide downgraded from 50MP to 8MP
This creates a confusing positioning:
Better performance and battery → X300 FE
Better camera and flagship identity → X300
At around ₹80,000, the X300 FE competes with premium flagships rather than mid-range devices.
It’s a good option if you:
Prioritize performance and battery life
Want wireless charging
Don’t need top-tier camera hardware
But if photography is your priority, the standard X300 or even the Ultra makes more sense.
The launch of the Vivo X300 Ultra shows that Vivo has made it clear that it wants to change how people think about its products in India by moving from being at the top of the middle range or flagship category to the ultra-premium category, which is mostly occupied by big companies such as Samsung, Apple, and Google. It shows that Vivo does not just want to create better products for a specific price range, but it wants to compete against some of the best companies out there with advanced camera technology, quality hardware, and a bold price point. However, when looking at the Vivo X300 FE, it seems like the company is doing something different by putting it in a new category. The name “Fan Edition” usually means that a product will cost less, but with the Vivo X300 FE, this might not be the case anymore.
This two-pronged approach ensures that the upcoming weeks will be extremely exciting because the success of the X300 Ultra will come down to how well it is able to live up to its hefty price point through its functionality and photographic prowess, while at the same time the X300 FE will have to validate whether its positioning has any meaning given the numerous choices that Vivo offers to customers right now. It is abundantly clear that Vivo is no longer content to play it safe; instead, it is taking drastic steps.
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