
POCO
POCO is a Chinese smartphone brand that started as a Xiaomi sub-brand in 2018 and later became independent in 2020. Known for delivering performance-oriented smartphones at competitive prices, POCO targets young consumers with devices offering powerful processors, high-refresh-rate displays, and large batteries.
POCO F7

₹30,999
Processor
Qualcomm Snapdragon 8s Gen 4
Display
6.83-inch 120Hz AMOLED / pOLED
Battery
7,550mAh
The POCO F7 5G, launched on June 24, 2025, positions itself as a "flagship-killer" focused on performance and endurance. It is powered by the top-tier Qualcomm Snapdragon 8s Gen 4 processor and boasts a segment-leading 7,550mAh Silicon-carbon battery (India variant) with 90W Turbo Charging. Key features include a large 6.83-inch 1.5K 120Hz AMOLED display protected by Corning Gorilla Glass 7i, a powerful 50MP primary camera with OIS, and advanced gaming optimizations like the IceLoop cooling system. Running on HyperOS 2.0 (based on Android 15), it supports a comprehensive suite of AI features, including Google Gemini and Circle to Search. In India, the price for the base 12GB+256GB variant is ₹31,999, while the 12GB+512GB variant is ₹33,999 (with launch offers bringing the starting price down to approximately ₹29,999).
POCO M7 Pro 5G

₹ 13,999
Processor
MediaTek Dimensity 7025 Ultra
Display
6.67 inches AMOLED, 120 Hz
Battery
5110 mAh (Li-Po, non-removable)
The POCO M7 Pro 5G is a strong contender in the budget 5G segment, known for offering premium features at an accessible price. It boasts a vivid 6.67-inch AMOLED display with a 120Hz refresh rate and a peak brightness of 2100 nits, making it ideal for multimedia consumption. The phone is powered by a MediaTek Dimensity 7025 Ultra processor and features a 50MP Sony LYT-600 main camera with Optical Image Stabilization (OIS) for clear photos. The base variant, which comes with 6GB RAM and 128GB of storage, launched in India with a starting price of around ₹12,990.
